The perfect blend of
left-brain and right-brain.
These days, it seems most small companies spend a lot of energy trying to look bigger than they actually are. The reality is that when you work with Brand Target you can expect to work directly with me, Matthew Petchel. I am a creative communications professional with over 20 years of experience, on countless projects, in just about every area of marketing communications – video, search engine optimization and marketing, research, marketing & advertising, design, branding, media relations, strategy development and more.
My experience includes; Marketing Director at a billion dollar corporation, co-founder of an internet start-up, and Creative Director/Partner at a leading advertising agency – I think you’ll find I have the right blend of business know-how and creative horsepower to get your job done. While most work is handled directly by me, I do collaborate when necessary. And by only dedicating the necessary resources for your job, you end up with the right people (or person) which helps leverage the most out of your budget.
Think about it, why pay an agency for a bunch of account people and sales people that never actually work for you.
Creative. Efficient. Effective. Think Brand Target.
Enough of me talking about me. Here are some clients and former colleagues who have somthing to say.
Paul Tucker | President | Suni Medical Imaging
“Matthew is by far one of the most creative individuals that I have had the pleasure of working with. Matthew just gets it. He understand the need to communicate to potential customers in a clea, simple and creative way. His ability to take complex ideas and creatively break them down into meaningful chucks that mean something to his audience is uncanny. Just when you think you are out of ideas, along comes Matthew with a idea so fantastic, so applicable, well… you’re just astounded by his talents. Aside from being an extraordinarily gifted specialist, marketer and ”idea man”, Matthew is just an all around great person, the kind of person anyone would want on their team.”
William Fitzpatrick | President | FMR
“We have worked together on several project and will work together again in the future, I’m sure of that. Matthew has an incredible amount of industry knowledge for his age. It doesn’t take him long to get up to speed, and when he does, he has a knack for hitting home runs.”

