ABOUT

A One-Man Band That
Makes A Lot Of Noise...

Hi. My name is Matthew Petchel and I've been around the block a few times. The truth is, I've loved marketing and advertising since I was a kid and now am doing what I truly love. Raised by working-class parents, I learned the importance of a strong work ethic. After getting a degree in marketing (with an emphasis on branding/advertising), I worked in corporate America and learned lessons like, how to tie a tie, always be on time for meetings, and the importance of investing in a 401k. When the time was right, I.set out to chart my own course. After 30 years, I'm still creating, developing and implementing innovative branding, marketing and advertising strategies for healthcare and dental equipment brands. I have a knack for seeing the 'big picture' quickly from the eye of the consumer. One of my greatest strengths is my ability to cut through the clutter, simplify complex ideas and organize initiatives to create the right strategy forward. In the end, I make the journey fun and simply get things done.

EXPERIENCE / SKILLS

Fractional CMO
New product launches
Breathing life into aging brands
Critical thinker who makes complicated things simple
Results-oriented 'doer' with a mix of business & creative
Author/Speaker/Industry-Connector/Branding Guru

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10 Dent MicroPodcast

Industry gurus and creative minds Michael McCarthy and Matthew Petchel have come together to create a fast-paced, never-boring 10 minute-ish podcast where we ask a wide range of guests to share wisdom, inspiration and maybe a failure or two.

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Branding In Practice

Branding In Practice is the first and only book that focuses on helping dentists and dental practices get their brand right from the start. Delivered in a succinct format, Branding In Practice can be read on a Friday morning in a coffee shop or on an airplane ride. Branding In Practice shows how dental practices can benefit from treating their practice more like a consumer brand to connect with patients and increase success.

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