Current Brand Assessment
Review all of your current materials, research, studies and ideas to get a feel for where you currently are in the market. It's also helpful to look at what has worked i the past (and what hasn't).
All stakeholders answer a simple questionnaire that gets the process started. Questions like, what is the brand's purpose?
Customer Insight & Competitive Analysis
Research top competitors and learn their brand position and strategy. It's also helpful to speak with a few current customers to find out why they work with you.
In some cases, you already have data on the industry,
customers, trends, etc. It's crucial to review that and add it to the mix.
Define Brand Platform
This is both your foundation and your jumping off point.
Position, Promise, Values, Pillars, Voice
Crafting The Verbal Brand
Choose your name carefully, with hard work and a little luck, it will be around a while.
Crafting The Visual Brand
Typeface, colors, letter combinations and imagery are all considered as we start to put a face to your brand.
Brand Style Guide
This is where we put it all together and deliver a clear and concise document for both internal and external use.