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Your brand is important.
Every agency has a unique process when it comes to uncovering and developing a new brand. We use a mix of tactics to understand all the elements of your business. Then deliver the necessary pieces to launch. In some cases it’s a name, logo, tagline and brand promise, in other cases it’s more involved with photography, video and interactive design. Either way, the first step is uncovering the brand inside. Here is our process. |
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Step 1
Current Brand Assessment We review all of your relevant materials, research, studies and ideas to get a feel for where you currently are in the market. |
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Step 2
Pre-Discovery Questionnaire All stakeholders answer a simple questionnaire that gets the process started. Questions like, what is the brand's purpose? Step 3
Customer Insight & Competitive Analysis Research top 3 competitors and learn their brand position and strategy. Talk to 3 current customers and find out why they work with you. |
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Step 4
Review Data In some cases, you already have data on the industry, customers, trends, etc. We review that and add it to the mix. |
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Step 5
Define Brand Platform This is both your foundation and your jumping off point. Position, Promise, Values, Pillars, Voice |
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Step 6
Crafting The Verbal Brand Choose your name carefully, with hard work and a little luck, it will be around a while. |
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Step 7
Crafting The Visual Brand Typeface, colors, letter combinations and imagery are all considered as we start to put a face to your brand. |
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Step 8
Brand Style Guide This is where we put it all together and deliver a clear and concise document for both internal and external use. |