Your brand is important.
 
Every agency has a unique process when it comes to uncovering and developing a new brand. We use a mix of tactics to understand all the elements of your business. Then deliver the necessary pieces to launch. In some cases it’s a name, logo, tagline and brand promise, in other cases it’s more involved with photography, video and interactive design. Either way, the first step is uncovering the brand inside.
 
Here is our process.

---

Step 1
Current Brand Assessment
We review all of your relevant materials, research, studies and ideas to get a feel for where you currently are in the market.

Step 2
Pre-Discovery Questionnaire
All stakeholders answer a simple questionnaire that gets the process started. Questions like, what is the brand's purpose?

Step 3
Customer Insight & Competitive Analysis
Research top 3 competitors and learn their brand position and strategy. Talk to 3 current customers and find out why they work with you.

Step 4
Review Data
In some cases, you already have data on the industry,
customers, trends, etc.
We review that and add it to the mix.

Step 5
Define Brand Platform
This is both your foundation and your jumping off point.
Position, Promise, Values, Pillars, Voice

Step 6
Crafting The Verbal Brand
Choose your name carefully, with hard work and a little luck,
it will be around a while.

Step 7
Crafting The Visual Brand
Typeface, colors, letter combinations and imagery are all considered as we start to put a face to your brand.

Step 8
Brand Style Guide
This is where we put it all together and deliver a clear and concise document for both internal and external use.

LET'S GET GOING