Your brand is important.
 
Every agency has a unique process when it comes to uncovering and developing a new brand. Brand Target uses a mix of tactics to understand all the elements of your business (and your competitors). In some cases it starts with brand development (name, logo, tagline and brand promise), in most cases it’s strategy and messaging development - which leads to creative, photography, video and interactive design. The first step is uncovering the true brand inside.
 
Here is the process.

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Step 1
Current Brand Assessment
Review all of your current materials, research, studies and ideas to get a feel for where you currently are in the market. It's also helpful to look at what has worked i the past (and what hasn't).

Step 2
Pre-Discovery Questionnaire
All stakeholders answer a simple questionnaire that gets the process started. Questions like, what is the brand's purpose?

Step 3
Customer Insight & Competitive Analysis
Research top competitors and learn their brand position and strategy. It's also helpful to speak with a few current customers to find out why they work with you.

Step 4
Review Data
In some cases, you already have data on the industry,
customers, trends, etc. It's crucial to review that and add it to the mix.

Step 5
Define Brand Platform
This is both your foundation and your jumping off point.
Position, Promise, Values, Pillars, Voice

Step 6
Crafting The Verbal Brand
Choose your name carefully, with hard work and a little luck, it will be around a while.

Step 7
Crafting The Visual Brand
Typeface, colors, letter combinations and imagery are all considered as we start to put a face to your brand.

Step 8
Brand Style Guide
This is where we put it all together and deliver a clear and concise document for both internal and external use.

LET'S GET GOING