STORY

A One-Man Band That
Makes A Lot Of Noise...

My name is Matthew Petchel and I've loved marketing, advertising and branding since I was a kid. After earning my marketing degree (with an emphasis on branding and advertising), I set out to help companies tell their story and now have more than 30 years experience creating, developing and implementing innovative branding, marketing and advertising strategies for healthcare, dental equipment and financial services brands. I have a knack for seeing the 'big picture' quickly from the eye of the consumer. One of my greatest strengths is my ability to organize and simplify complex ideas and initiatives to create the right strategy forward. Along the way, I establish lasting relationships with clients and simply get things done.

EXPERIENCE / SKILLS

Launching new products
Breathing life into aging brands
Making complicated things simple
Results-oriented strategic thinker - mix of business & creative
Author/Speaker/Industry-Connector/Guru

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Branding In Practice

Branding In Practice is the first and only book that focuses on helping dentists and dental practices get their brand right from the start. Delivered in a succinct format, Branding In Practice can be read on a Friday morning in a coffee shop or on an airplane ride. Branding In Practice shows how dental practices can benefit from treating their practice more like a consumer brand to connect with patients and increase success.

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